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Hoshin Kanri


Strategy management (Hoshin Kanri), is a kind of for the enterprise overall management method. It through the operational enterprise top management will be the basis of the goal and the daily production management way, combining the comprehensive consider the enterprise's strategic management and management factors. hoshin kanri concept rooted in two prestigious gas management skills: goal management method (MBO) and total quality management (TQM). hoshin kanri concept is the core of policy, the enterprise's strategic target, declaration about strategic goals, and describes how to monitor the business goals.

hoshin kanri is a kind of enterprise overall management method. It through the operational enterprise top management will be the basis of the goal and the daily production management way, combining the comprehensive consider the enterprise's strategic management and management factors. hoshin kanri concept rooted in two prestigious gas management skills: goal management method (MBO) and total quality management (TQM). hoshin kanri concept is the core of policy, the enterprise's strategic target, declaration about strategic goals, and describes how to monitor the business goals.

hoshin kanri is based on quality, product quality and work quality) as the core business management, it requires to comprehensive development and management of enterprise policy, not only were unfolding to target, also need to made to measure. The latest development of the hoshin kanri is a management by objectives. It absorbs the advantages of management by objectives, such as around the enterprise policy to carry out the quality management team activities, give play to the staff of the initiative, the personal goals and achieve enterprise policy combined contribution; While making a big push to target management, refinement, it makes the target layer upon layer and complementary measures to carry out, through the methods of assessment, diagnosis, comprehensive, and enterprise organization policy firmly established, and the goal of eventually laid a foundation for the enterprise.

Specific content

Practical application of "hoshin kanri" studies have found a constitute the framework of "guidelines". The framework and w. Edwards deming, is suitable for the total quality management of the planning, implementation, testing, operation "cycle (PDCA cycle), very similar in structure and content. The difference is that "policy cycle" or "policy cycle" in the business may grow up to a year's time. The content of "policy cycle" :

Aggregation - this phase corresponding to the "action" phase of the PDCA cycle. At this stage, the strategic target of enterprise and management will determine the next step. The main characteristic of this stage is that the enterprise only to a few main target recognition and attention, rather than trying to form the enterprise's overall strategic planning.

Arrangement, and corresponding to the "plot" in the PDCA cycle phase. In order to achieve a period determined by the goal of enterprise management, enterprise resource utilization and each business unit will enterprise policies and regulations in the implementation of the primary and secondary status are arranged. The identified at this stage, the enterprise management goal will be to make the policy or policies for the enterprise. Companies will be through consultation with each department manager or will be in the business of the meeting to discuss decide on policies. The whole negotiation process is an enterprise to communicate between departments opinion in the process. Eventually policies and solutions will be established on the basis of the consent of all departments of the enterprise.

Integration - corresponding with "execution" in the PDCA cycle phases. At this stage, the enterprise will make the good policies to consolidate after implement into daily management practice. Policies and regulations will be organized into a plan of action at this time. And these action plans will form corporate annual plan or as part of the overall business plan.

Response - corresponding with "test" in the PDCA cycle phases. "Response" stage to show the enterprise to evaluate execution of the policies and regulations, regulatory, and when necessary to adjust the phase. Enterprise will take the annual cycle or more frequent audit quality and to evaluate the practice of enterprise policy situation.

Obtained by "response" stage of information feedback will serve as the next year "policy cycle" reference data.

hoshin kanri and objective management

Hoshin kanri and management by objectives is a coherent and beyond.

Management guru drucker's objective management thoughts in companies that have adopted the form of fashion, prosperity to companies with high efficiency and high profits and a piece of spectacle, but also according to the practical target management shortcomings exposed: no set company vision, big shareholders does not intend to make long-term investments, see leith, and result oriented, whose department's selfish departmentalism and so on, gives business owners a great deal of trouble.

hoshin kanri is trying to make up these defects. Progress is that it will focus on major corporate goals, communication, sharing of enterprise's strategic vision and broad participation, towards a breakthrough organization goals.

In view of the overall management

hoshin kanri is a kind of for the enterprise overall management method, it absorbs the advantages of management by objectives, such as around the enterprise policy to carry out the quality management team activities, give play to the staff of the initiative, combine personal goals and to reach the company policy; At the same time and target management pushed forward a big step out - it makes the target layers of refinement and complementary measures to carry out, through the evaluation, diagnosis, comprehensive methods such as enterprise organizational policy firmly established, and goal of eventually laid a foundation for the enterprise.

Were unfolding the demand not only the target, it also requires layers of implementation of target management thinking, has realized the goal management and total quality management this combination of two prestigious management skills, thus further hoshin kanri are derived from the two levels of meaning:

Strategic planning level, through hoshin kanri, the key and long-term business goals to system planning;

Daily management level, any enterprise spend much of time and energy is always ensure the daily operation of enterprise, enterprise to achieve the big goal, must grasp the key business process each item in the basic work activities, and want to be in every link of enterprise to monitor the "base" of the business.

Under such a mode of thinking, hoshin kanri thinks that enterprises improve idea should be in the following link: from the emphasis on the results to the process, from the target is dispersed to highlight, the shift from focus on production to pay attention to quality, from the sensory experience to judgment based on facts.

Beyond the target management

Drucker's objective management believes that managers should manage through target at lower levels, make specific organization target every member of the organization, and administrative levels, the direction of the department's behavior, motivation and job performance standards, so that the organization can operate effectively.

hoshin kanri in the "target" - on one direction to pursue level or to achieve the degree of, on the basis of increased the concept of "guidelines", namely "to achieve the target the focus or direction" should be performed. Therefore, hoshin kanri and management by objectives is in line, and realized the transcendence.


Shenzhen Linyuan Borui Enterprise Management Consultancy Co.,Ltd
Add: 618, B Building, Guanlan Business Mansion, Longhua District, Shenzhen.

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